Skip to main content
link to IPM publications & resources
->Home > reports > ann_rpt > AR98

Strawberry Customers Surveyed

Farm stand buyers care about pesticides, IPM

Professor Dan McDonald, Cornell Department of Communication, shared some fascinating facts about consumer attitudes when he spoke at the NYS Berry Growers Association meeting in February 1998. McDonald reported on data that he and his department chair Carroll Glynn gathered and analyzed. The data came from two 1997 surveys, a statewide, random sampling of the general public and a sampling of customers at berry stands around the state.

Survey subjects were asked questions about pesticides, the environment, and IPM. When berry stand customers were asked why they choose particular farm stands, traditional reasons like taste were dominant, but environmental concerns were also influential. Here are some of the attitudes gleaned from the surveys: