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Make it Vivid with Video: A New Communication Method for IPM Education on Diseases of Ornamentals 2010

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Project Leaders: Margery Daughtrey, Plant Pathology and Plant-Microbe Biology, Cornell University
Brian Eshenaur, NYS IPM, Cornell University
Betsy Lamb, NYS IPM, Cornell University

Cooperators: Nora Catlin, Cornell Cooperative Extension, Suffolk County
Alexis Alvey, Cornell Cooperative Extension, Suffolk County
Neil Mattson, Horticulture, Cornell University
Craig Cramer, Horticulture, Cornell University

Abstract: In order to make optimum use of some of the newest communication options, it is necessary for extension educators to keep acquiring new skills. Until now, video has been under-utilized by extension educators in NY, but its potential to demonstrate ideas memorably is far more powerful than that of the standard extension fact sheet. We conducted a two-day IPM workshop at the Long Island Horticultural Research & Extension Center in June 2010 to introduce extension educators who help growers with pest management on their ornamental crops to the basics of preparing short educational videos. The participants will now be able to incorporate videos into their talks and upload them to the web for even wider distribution. Up-to-date information on disease management topics was communicated during the workshop to provide participants with key facts about the top ten disease problems in nursery and greenhouse production. As a result of this program, extension educators are applying their new video skills on their Association's websites and Facebook pages and are serving as multipliers to share their disease management knowledge and video skills with growers as well as other educators across the state.